Morgan Sports Car Club
01st, August 2017
Project scope
Building on the success of our partnership with The Morgan Sports Car Club, we were proud to publish a coffee table book which tells the story of Morgan through expert writing and fantastic archival photography.
Morgan: The March of Progress is a 288-page hardback book which tells the fascinating story of The Morgan Motor Company from its founding in 1909 to the present day.
What we did
Art direction
Editorial design
Project management
Written by Charles Neal – editor of the club’s monthly Miscellany magazine – this book charts more than 100 years of British engineering excellence at Morgan – from the company’s launch in 1909 and the Morgan Runabout to its international racing success, the evolution of the Morgan Three-Wheeler, the current cars in production at Morgan’s factory in Malvern, and the role the Morgan Sports Car Club has played in the marque’s global reach and nurturing the enduring passion of its owners and admirers.
The foreword is written by Morgan Motor Company chairman Steve Morris, while the book features fascinating stories and more than 400 photographs from private owners, the club and The Morgan Motor Company.
Morgan: The March of Progress is priced at £40.00 (£35.00 for Morgan Sports Car Club members). To order your copy, visit www.morganbook.co.uk. A small number of copies are also available from selected Morgan dealers nationwide and from the Morgan factory in Malvern.