TVS Digital – which provides digital TV aerial solutions, home wifi and internet connection extensions, and FREESAT dish installations – came to us for an updated, responsive website to improve ROAS and PPC campaign conversions.
What we did
After taking a close look at the current TVS website and how PPC campaigns integrated with it, we came up with a detailed plan for a new website that would increase conversion rates. This plan included using video, dynamic elements, and a clear book now call to action button. As part of this process, we also identified the need for each service to have its own landing page in order to boost organic SEO.
The new website – along with professional and compelling pictures, testimonials, and logos for the providers TVS works closely with – increased PPC performance and improved overall conversions by 30%.