We won the tender to brand, market and PR the abbey through the biggest development in its 1,343-year history, as it grew from parish church into a major visitor attraction.
What we did
Our new brand for the abbey was designed to merge the contemporary with the historic, creating a contemporary feel for this ancient place of worship to help it to attract clients to its new visitor centre and events space whilst retaining its core values of worship and community.
Making its mark
The abbey’s new visitor centre had to compete with a region full of historic attractions. Our PR and marketing campaigns were developed to attract a new audience to this medieval treasure trove.
Our website for the abbey was designed to attract new audiences to the visitor centre, cafe and events spaces whilst remaining true to the abbey’s Christian mission.
Marketing and PR success
Our range of marketing materials was designed to appeal to tourists, family visitors, history buffs, Christian pilgrims and the local congregation. Combined with a PR campaign which won local and national coverage, visitor numbers exceeded the client’s expectations.
Take a look at some of the coverage we gained for the project’s official launch here
Building a new image
We also guided the client through the lengthy building and restoration stage of the project, our site hoardings helping to convey the abbey’s new image and future attractions at the earliest stage of the build.