Northumberland Coast AONB
06th, November 2019
Project scope
Following the success of our work with tourism organisations across the north of England, Visit North Yorkshire and North Yorkshire Council approached us to produce a new-look visitor guide for the area to help visitors get the most out of their visit.
Working closely with the North Yorkshire Council team, our writers and designers got to work developing a new style of publication for us in this sector – coming up with a stunning, A4 product which moves through the region with area focuses. This structure allowed us to focus on individual locations, towns and villages – with each section of editorial backed up by advertising to ensure advertisers reach the most relevant readers for them the moment they open the publication.
What we did
Advertising Design
Advertising Sales
Editorial
Editorial design
Project management
With 80,000 copies distributed across the region, we can’t wait to see the publication in visitors’ hands throughout 2024 – and look forward to getting started on the second edition, which will be out in January 2025.
Statistics
80000
Copies
100
Pagination
300
Advertisers
7
North Yorkshire Areas
Client Feedback
“On behalf of the North Yorkshire Council Tourism Team, I would like to say how pleased we are with the Visitor Guide. Thank you and well done to everyone at Offstone Publishing.”
Julia Lumley, Place Marketing Manager