Case study

This is Durham

Contract Publication

Project scope

We won a tender to work with Visit County Durham to produce the Durham Pocket Guide, published March 2018. This was the first time Visit County Durham had appointed a third party to produce its long-established guide and the result is the largest edition ever at 84 pages with 200,000 copies printed. We managed the entire project, providing a new design, advertising sales, copy proofing and print management, ensuring Visit County Durham was involved with every key decision along the way. The client was delighted with our service and with the outcome.

What we did

Project management

Editorial design

Editorial

Advertising Sales

Advertising Design

We introduced new sections to the guide, including eat and drink and where to buy local produce. We also introduced new features on Durham, its heritage and the great outdoors.

This is Durham
This is Durham
This is Durham

Client Feedback

“The annual Visit County Durham Pocket Guide is the primary post-arrival visitor guide to Durham containing 84 pages of things to see and do. The guide provides a snapshot of the destination and is a primary advertising platform for many of the county’s tourism products and experiences.

 

Offstone Publishing were appointed as the contract publisher to manage the process of advertising sales, design, print and financial administration of our 2018 Guide. Our members are accustomed to us producing an annual publication and we were keen to ensure a seamless transition for advertisers and stakeholders. Offstone Publishing achieved this, and their dedicated sales solution and project management approach to the process led to an increase in sales over the previous year’s edition. We will be seeking to strengthen this partnership arrangement for future editions.”

 

Neil Carney, Marketing & Communication Manager
June 2018