When Lloyd Motor Group asked us for an effective method of reaching target customers in key regions across the North of England, we came up with Lloyd Magazine; a high quality publication delivered direct to key customers in carefully selected postcode areas. 50,000 copies later, the publication is seen as a major marketing success for the business.
What we did
In the year we produced two magazines for Lloyd BMW Newcastle, it was named the UK’s best dealership by BMW. We have also now begun delivering on PR projects for Lloyd BMW, including gaining extensive coverage for its BMWi Week.
Handling all the editorial content and photography, advertising sales, distribution and print management of Lloyd magazine, we have now produced and distributed Lloyd magazine for four Lloyd BMW dealerships in the North East, Cumbria and Lancashire, underpinned and endorsed by advertising from businesses sharing Lloyd’s client demographic.