Case Study

Lloyd BMW

Contract Publication

Project scope

When Lloyd Motor Group asked us for an effective method of reaching target customers in key regions across the North of England, we came up with Lloyd Magazine; a high quality publication delivered direct to key customers in carefully selected postcode areas. 50,000 copies later, the publication was a major marketing success for the business.

View the magazine below:


What we did

Art direction

Editorial design



Advertising Sales

In the year we produced two magazines for Lloyd BMW Newcastle, it was named the UK’s best dealership by BMW. We also delivered PR projects for Lloyd BMW, including gaining extensive coverage for its BMWi Week.

Lloyd BMW
Lloyd BMW
Lloyd BMW

Handling all the editorial content and photography, advertising sales, distribution and print management of Lloyd magazine, we have since produced and distributed Lloyd magazine for four Lloyd BMW dealerships in the North East, Cumbria and Lancashire – each underpinned and endorsed by advertising from businesses sharing Lloyd’s client demographic.