Lloyd BMW
07th, February 2017
Project scope
Lookers Audi required a UK-wide publication, covering all 12 of the brand’s branches, and reached out to us to design, produce and deliver a quality publication with centralised content and elements which were unique to each branch of the business.
Take a look at the Tyneside branch publication below:
What we did
Editorial design
Editorial
Advertising Sales
Project management
Art direction
Working with the Lookers marketing team as well as the teams at each of the 12 branches, we pitched areas of content which could be centralised and those which would need to be unique to each site.
Our team then worked closely with each branch to put together the words and pictures for each publication before creating 12 separate magazines, each one carefully edited and proofed to ensure consistency across the entire suite.
Distribution and print management of the magazine was delivered by Offstone, with fantastic initial feedback from the client as well as Lookers Audi customers, who enjoyed the mix of motoring and lifestyle content which ensured the magazine could stand alone while also being a core part of the Lookers Audi’s outreach and internal marketing strategies.